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Em 2002, a Heineken lançou um comercial que usava a Macarena como gancho. A ideia era simples: tocar os primeiros segundos da música e deixar a memória coletiva fazer o resto. E funcionou porque a Macarena não era só uma música. Lançada em 1993 pelo duo espanhol Los del Río, ela explodiu mundialmente a partir de 1995 com o remix “Bayside Boys Mix”. O que transformou tudo foi a coreografia. Fácil, repetitiva, qualquer pessoa aprendia em minutos. Em festas, casamentos, eventos esportivos, bastava
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